The average person in the United States is exposed to over 5,000 advertisements and brand exposures every single day. We are so bombarded with advertising, that the brain hardly even recognizes it anymore. We live in a media-driven, oversaturated society. You may have an amazing product, service, or piece of art to offer the world. But without proper branding, it may become lost in an ocean.
However, solid branding for a business isn't cheap. Sure, you can hire some college-student who'll work for peanuts, or get one million business cards from one of these snakey printing websites. But, as with anything else in life, you get what you pay for. No matter what kind of product or service you offer, there are a ton of other options for people to check out. Sharp branding separates you from the pack.